As a small business marketer, you’re always looking for ways to improve your campaigns and connect with your target audience. But what if you took it one step further and contributed to diversity, equity, and inclusion (DEI) initiatives in your marketing efforts?

In this roundup, we seek to explain how to do this by polling experts across the nation:

“How can small businesses contribute to DEI – using marketing?”

Commit to Consistent Communication
As we’ve seen over the recent years, words have impact – and people react to what they are absorbing, and their perception is then their reality. If you wish to convey yourself as supporting DEI, it comes down to a core commitment of consistent communication.
Dan Altenbernd, Managing Partner – Operations, H2M

Would you like to contribute to help us answer this question? 

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Contact us (click here) to let us know your answer to our single question: 
“How can small businesses contribute to DEI – using marketing?”

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